The hoodie is made of 100% french terry cotton, its design is inspired by a shoe and it features a printed design on the front that reads ‘my beaten fucking trainers’ around a familiar symbol, thick laces sewn across, and is dyed a washed beige colour that is unique to each piece. Ruin this shit.
The shorts are made of 100% canvas cotton, its design is inspired by the popular camo pattern worn by many kids growing up, each set of coloured piece is sewn on top of the other set, extra belt loops sewn below the waist band, and raw edges on the outside designed to fray overtime. Ruin this shit.
The t-shirt is a blank made of 100% cotton, its design is inspired by the iconography on cigarette packs, it features a printed design on the front that reads ‘smoking kills’ with an ambiguous figure below it, and the print has specks of paint around it. Ruin this shit.
The scarf is made of 100% muslin cotton, it features a print on the front in my usual style, the print is faded in places unique to each piece, and is dyed a washed beige unique to each piece. Ruin this shit.
Letthekidsplay is my second project under loserlovesyou. It includes a hoodie, shorts, t-shirt and scarf all designed, sewn, dyed and printed entirely by me. This project was a big step up from my last and I’m very happy with how everything came out. I see Pressure To Exist as a sort of prologue that ended in me making the jump while this is my first step into making what I’ve always wanted to make back then when I dreamed about starting lly. Everytime I finish a new project I learn so much, especially with this one.
This collection tells a story that I feel like many kids growing up around the UK can relate to; roaming around and just getting up to bad shit to pass the time. I grew up in the cultural melting pot of London and I think the first time I started to find an interest in art was around this time. Everyone was trying to find themselves and despite everyone being different there was a unity between kids who were also figuring it out. There was an undertone of creativity in everyone whether it was writing your name around your town or making bracelets out of random junk; people were doing things. Everything was moving and all at once, it felt like an explosion of self expression from a generation of kids who felt unheard. These years shaped me heavily in music, fashion, personality. Of course, with all of that came drugs, drinking and other things you wouldn’t tell your parents about, I’m a bit older now and it’s interesting to see how people came out the other end, and those who didn’t.
I want people to take these clothes and stain them, rip them, customize them, cut them, wear them til they fall apart then sew them back up for more. The seams are left raw on the inside and every piece was entirely sewn by domestic machine. Each piece is entirely designed, cut, dyed, printed, sew, by me in my room. dye I’ll explain the design of each piece but I won’t explain its personal meaning to me; I want people to tell their story in these clothes.
Hi im ████ and i grew up in south korea.
I like malboro gold and vivienne westwood.
thsussldu diakddmf rkwufk.
gkfntqka ej wkrh dlfdjskaus ej gjfmsdl ehldjdltdmfcpslRk.
Pressure To Exist is my first collection under the loserlovesyou project. It includes a hoodie and a t-shirt both screen printed and sewn entirely by me. From the original design concept to sewing the last patch onto the hoodie, the whole collection took a little less than 2 weeks. I’m honestly very proud of what I was able to get done in such a short period of time. I’m pretty proud of how everything came out as my first collection. The whole experience and process has taught me a lot.
The collection is in reference to my experiences in the last year. I spent a lot of this year both exploring myself creatively but also struggling with depression and a lack of self worth. The title in itself helps describe many of those feelings. Without getting into too much detail, I decided one day that I couldn’t do it anymore, that I was driving myself to death. I forced myself to get up and start finally making those designs I had sketched up over the years. I would spend any spare moment making clothes or sketching designs. Week by week I got better and learned new techniques. My outlook on life began to change. This eventually lead to me creating Pressure To Exist. These experiences have shaped who I am today and pushed me to finally launch loserlovesyou. I see this collection as finally letting go of those feelings and that mindset, and looking forward to the future of this project and my future as a person.
Throughout this project I hope to show people that no matter what the struggle, you can push through. Use those experience to improve as a person and do what you truly put your mind to. The only thing that stands between you and your passion is yourself, because in the end it’s your life and no one else’s. I want people to see that if I’m able to push through and do this then anyone else can. I have very little educational background in the arts and for a long time would hide my passion from people. I was ashamed and was scared that people would judge me for what I do and what I love. I’ve realized over time that i was right in what I feared, but it was truly myself who was stopping me from really pursuing my passion. It wasn’t other people putting me down that was holding me down, but rather myself for paying attention to what they had to say. I was truthfully so scared of people laughing at me and making fun of me for trying, that I forgot that what they had to say didn’t matter. I decided then that other people’s insecurity and closed-mindedness wasn’t going to hold me down anymore. I decided that I didn’t want to live life in other people’s shadow. I knew I couldn’t handle the regret I’d feel if I didn’t finally make that jump.
This collection is what came from the ashes, a t-shirt that shouts it boldly and a hoodie serving as a collage of what it took.
The hoodie is a heavyweight 50% cotton 50% polyester blend with a baggier look. The hoodie features a screen-printed design on the front with six sewn on patches on the back and one on the front.
The t-shirt is a heavyweight 100% cotton with a boxier oversized look. The t-shirt features a screen-printed design on the front.
Both models are wearing a size large in the hoodie and a large size in the t-shirt.
All pieces are designed, screen-printed and sewn by me in my bedroom. A lot of time and thought was put into each piece.
